An added extra, for your business, is to have a facebook page. Adding a facebook page will allow your business to reach customers you thought you would never get.
Why You Should Care:
Think your customers aren’t on Facebook? There are tens of thousands of regional, work-related, collegiate, and high school networks. More than two thirds of Facebook users are outside of college and the fastest growing demographic is those 35 years and older. While Facebook started off as a community for college students, it has expanded far beyond that and you will be hard-pressed to find a demographic not yet represented among Facebook’s 200 million users.
Business Goals for Using Facebook:
- Get found by people who are searching for your products or services
- Connect and engage with current and potential customers
- Create a community around your business
- Promote other content you create, including webinars, blog articles, or other resources